Farmers Marketplace
Mobile application for supplying small farmers with the useful information to enhance their productivity.
✍️ Challenge
The business division of a major communications company, Kyivstar, set out to provide farmers with an app that would become a part of their daily work. We had a few weeks to turn a list of high-level requirements into a high-fidelity prototype.
Mapping Requirements for Clarity
During the kick-off, the Kyivstar team presented a high-level list of requirements based on business and user needs, outlining the future product's functionality and content. I realized that a mind map would provide a broader perspective on the project, helping to organize information and define the necessary actions for each page.
Validating Features with Wireframes
Before creating high-fidelity mockups, I designed wireframes with the core functionality to test the app's value and necessity with farmers. This allowed us to add essential features before development.
Iterating to Visual Design
Gradually, as I received feedback from potential users, I moved on to visual design, refining the UI based on their needs. Since Kyivstar didn’t plan to use their design language, I had the flexibility to create a new visual system.
Communicating Design Decisions to Kyivstar
After creating the mockups, I had to present them to Kyivstar stakeholders to get their buy-in. This meant presenting the mockups along with descriptions. I don’t usually follow this approach, but given the limited time for the presentation, it made sense in this case.
✍️ Challenge
The business division of a major communications company, Kyivstar, set out to provide farmers with an app that would become a part of their daily work. We had a few weeks to turn a list of high-level requirements into a high-fidelity prototype.
Mapping Requirements for Clarity
During the kick-off, the Kyivstar team presented a high-level list of requirements based on business and user needs, outlining the future product's functionality and content. I realized that a mind map would provide a broader perspective on the project, helping to organize information and define the necessary actions for each page.
Validating Features with Wireframes
Before creating high-fidelity mockups, I designed wireframes with the core functionality to test the app's value and necessity with farmers. This allowed us to add essential features before development.
Iterating to Visual Design
Gradually, as I received feedback from potential users, I moved on to visual design, refining the UI based on their needs. Since Kyivstar didn’t plan to use their design language, I had the flexibility to create a new visual system.
Communicating Design Decisions to Kyivstar
After creating the mockups, I had to present them to Kyivstar stakeholders to get their buy-in. This meant presenting the mockups along with descriptions. I don’t usually follow this approach, but given the limited time for the presentation, it made sense in this case.
Client
Kyivstar
Year
Sep 2018
Domain
Agriculture